Deal Sheet: 2026 Sportage Hybrid EX

Kia of Rainbow City · Rainbow City, AL · VIN: KNDPVDDG2T7367380

Negotiation Guide

Opening Offer

$33,124

Fair Price

$34,624

Walk Away Above

$35,087

• Recent buyers paid ~$662 below MSRP
• Sitting 47 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$31,995

Est. Invoice$33,062

Holdback (est.)$1,067

MSRP (Sticker)$35,550

Asking Price$34,664

Markup-$886

Est. Dealer Margin on This Car$2,669

Percentile30% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$663

Median Markup-$610

Best Deal-$1,252

Worst Deal-$202

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory169 vehicles

Avg Markup (All Models)-$1,041

Avg Markup (Sportage Hybrid)-$938

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,055

Cheaper Sportage Hybrid EX Inventory

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