Deal Sheet: 2026 Sportage Hybrid EX

McFarland Kia · North Hampton, NH · VIN: KNDPVDDG2T7350384

Negotiation Guide

Opening Offer

$34,543

Fair Price

$36,043

Walk Away Above

$36,486

• Recent buyers paid ~$668 below MSRP
• Sitting 51 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$33,237

Est. Invoice$34,345

Holdback (est.)$1,108

MSRP (Sticker)$36,930

Asking Price$36,153

Markup-$777

Est. Dealer Margin on This Car$2,916

Percentile36% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold2048

Avg Markup-$668

Median Markup-$613

Best Deal-$1,252

Worst Deal-$202

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory374 vehicles

Avg Markup (All Models)-$934

Avg Markup (Sportage Hybrid)-$819

% Below MSRP52%

Avg Days to Sell29 days

Avg Sold Markup-$1,016

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