Negotiation Guide
Opening Offer
$33,872
Fair Price
$35,372
Walk Away Above
$35,813
- • Recent buyers paid ~$668 below MSRP
- • Sitting 51 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$32,630
Est. Invoice$33,717
Holdback (est.)$1,088
MSRP (Sticker)$36,255
Asking Price$35,588
Markup-$667
Est. Dealer Margin on This Car$2,959
Percentile42% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold2048
Avg Markup-$668
Median Markup-$613
Best Deal-$1,252
Worst Deal-$202
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory73 vehicles
Avg Markup (All Models)-$720
Avg Markup (Sportage Hybrid)-$624
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$769
Cheaper Sportage Hybrid EX Inventory
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Crain Kia of BentonvilleBentonville, AR
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Oxendale KiaFlagstaff, AZ
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Crain Kia of BentonvilleBentonville, AR
-$1,174$37,06651d
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-$1,170$37,04051d
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-$1,156$36,26951d
Crain KiaSherwood, AR
-$1,156$36,97451d
Folsom Lake KiaFolsom, CA
-$1,127$36,82335d