Deal Sheet: 2026 Sportage Hybrid EX

Doug Smith Kia · Lindon, UT · VIN: KNDPVDDG0T7401462

Negotiation Guide

Opening Offer

$35,109

Fair Price

$36,609

Walk Away Above

$37,080

• Recent buyers paid ~$662 below MSRP
• Sitting 47 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$33,795

Est. Invoice$34,922

Holdback (est.)$1,127

MSRP (Sticker)$37,550

Asking Price$36,841

Markup-$709

Est. Dealer Margin on This Car$3,046

Percentile41% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$663

Median Markup-$610

Best Deal-$1,252

Worst Deal-$202

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory850 vehicles

Avg Markup (All Models)-$1,022

Avg Markup (Sportage Hybrid)-$863

% Below MSRP48%

Avg Days to Sell34 days

Avg Sold Markup-$1,072

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