Deal Sheet: 2026 Sportage Hybrid S

Sooner Kia of Norman · Norman, OK · VIN: KNDPUDDGXT7392773

Negotiation Guide

Opening Offer

$32,371

Fair Price

$33,871

Walk Away Above

$34,178

• Recent buyers paid ~$614 below MSRP

Price Breakdown

Est. Dealer Cost$31,037

Est. Invoice$32,071

Holdback (est.)$1,035

MSRP (Sticker)$34,485

Asking Price$33,956

Markup-$529

Est. Dealer Margin on This Car$2,920

Percentile70% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold520

Avg Markup-$614

Median Markup-$568

Best Deal-$1,008

Worst Deal-$200

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory625 vehicles

Avg Markup (All Models)-$754

Avg Markup (Sportage Hybrid)-$725

% Below MSRP39%

Avg Days to Sell35 days

Avg Sold Markup-$789

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