Negotiation Guide
Opening Offer
$32,895
Fair Price
$34,395
Walk Away Above
$34,697
- • Recent buyers paid ~$605 below MSRP
Price Breakdown
Est. Dealer Cost$31,500
Est. Invoice$32,550
Holdback (est.)$1,050
MSRP (Sticker)$35,000
Asking Price$34,436
Markup-$564
Est. Dealer Margin on This Car$2,936
Percentile53% of inventory is priced lower
Days on Lot44 days
What Others Paid (Last 30 Days)
Cars Sold572
Avg Markup-$605
Median Markup-$564
Best Deal-$1,008
Worst Deal-$197
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory169 vehicles
Avg Markup (All Models)-$755
Avg Markup (Sportage Hybrid)-$688
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$785
Cheaper Sportage Hybrid S Inventory
Santa Fe KiaSanta Fe, NM
-$1,163$34,91151d
Santa Fe KiaSanta Fe, NM
-$1,118$34,69151d
HI Country KiaFarmington, NM
-$1,017$34,73351d
Findlay KiaSt. George, UT
-$1,011$34,70451d
Billion Kia of Sioux CitySioux City, IA
-$1,010$34,69551d
Billion Kia of Iowa CityIowa City, IA
-$999$34,64151d
Crain Kia of ConwayConway, AR
-$991$34,60951d
Bergstrom Kia AppletonAppleton, WI
-$980$34,6302d
Palm Springs KiaCathedral City, CA
-$980$34,55046d
Lou Fusz Kia of Terre HauteTerre Haute, IN
-$975$34,24551d