Deal Sheet: 2026 Sportage Hybrid S

Felton Holly Kia · Felton, DE · VIN: KNDPUDDG6T7305225

Negotiation Guide

Opening Offer

$31,951

Fair Price

$33,451

Walk Away Above

$33,843

• Recent buyers paid ~$607 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$30,812

Est. Invoice$31,839

Holdback (est.)$1,027

MSRP (Sticker)$34,235

Asking Price$33,553

Markup-$682

Est. Dealer Margin on This Car$2,742

Percentile39% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold584

Avg Markup-$607

Median Markup-$564

Best Deal-$1,008

Worst Deal-$197

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)-$1,054

Avg Markup (Sportage Hybrid)-$1,143

% Below MSRP52%

Avg Days to Sell30 days

Avg Sold Markup-$1,172

Cheaper Sportage Hybrid S Inventory

Santa Fe KiaSanta Fe, NM

-$1,163$34,91150d

Santa Fe KiaSanta Fe, NM

-$1,118$34,69150d

HI Country KiaFarmington, NM

-$1,017$34,73350d

Findlay KiaSt. George, UT

-$1,011$34,70450d

Billion Kia of Sioux CitySioux City, IA

-$1,010$34,69550d

Billion Kia of Iowa CityIowa City, IA

-$999$34,64150d

Crain Kia of ConwayConway, AR

-$991$34,60950d

Bergstrom Kia AppletonAppleton, WI

-$980$34,6301d

Palm Springs KiaCathedral City, CA

-$980$34,55044d

Lou Fusz Kia of Terre HauteTerre Haute, IN

-$975$34,24550d