Deal Sheet: 2026 Sportage Hybrid S

Rusty Wallace Kia Morristown · Morristown, TN · VIN: KNDPUDDG5T7319374

Negotiation Guide

Opening Offer

$32,814

Fair Price

$34,314

Walk Away Above

$34,709

• Recent buyers paid ~$605 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$31,595

Est. Invoice$32,648

Holdback (est.)$1,053

MSRP (Sticker)$35,105

Asking Price$34,323

Markup-$782

Est. Dealer Margin on This Car$2,729

Percentile32% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold572

Avg Markup-$605

Median Markup-$564

Best Deal-$1,008

Worst Deal-$197

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$1,127

Avg Markup (Sportage Hybrid)-$1,005

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,215

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