Negotiation Guide
Opening Offer
$31,899
Fair Price
$33,399
Walk Away Above
$33,792
- • Recent buyers paid ~$605 below MSRP
- • Sitting 52 days (avg 34) — extra leverage
Price Breakdown
Est. Dealer Cost$30,767
Est. Invoice$31,792
Holdback (est.)$1,026
MSRP (Sticker)$34,185
Asking Price$33,824
Markup-$361
Est. Dealer Margin on This Car$3,058
Percentile94% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold572
Avg Markup-$605
Median Markup-$564
Best Deal-$1,008
Worst Deal-$197
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$782
Avg Markup (Sportage Hybrid)-$693
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$813
Cheaper Sportage Hybrid S Inventory
Santa Fe KiaSanta Fe, NM
-$1,163$34,91152d
Santa Fe KiaSanta Fe, NM
-$1,118$34,69152d
HI Country KiaFarmington, NM
-$1,017$34,73352d
Findlay KiaSt. George, UT
-$1,011$34,70452d
Billion Kia of Sioux CitySioux City, IA
-$1,010$34,69552d
Billion Kia of Iowa CityIowa City, IA
-$999$34,64152d
Crain Kia of ConwayConway, AR
-$991$34,60952d
Bergstrom Kia AppletonAppleton, WI
-$980$34,6303d
Palm Springs KiaCathedral City, CA
-$980$34,55047d
Lou Fusz Kia of Terre HauteTerre Haute, IN
-$975$34,24552d