Deal Sheet: 2026 Sportage Hybrid S

McFarland Kia · North Hampton, NH · VIN: KNDPUDDG4T7365472

Negotiation Guide

Opening Offer

$32,028

Fair Price

$33,528

Walk Away Above

$33,922

• Recent buyers paid ~$605 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$30,884

Est. Invoice$31,913

Holdback (est.)$1,029

MSRP (Sticker)$34,315

Asking Price$33,941

Markup-$374

Est. Dealer Margin on This Car$3,058

Percentile91% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold572

Avg Markup-$605

Median Markup-$564

Best Deal-$1,008

Worst Deal-$197

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory374 vehicles

Avg Markup (All Models)-$934

Avg Markup (Sportage Hybrid)-$819

% Below MSRP52%

Avg Days to Sell30 days

Avg Sold Markup-$1,016

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