Deal Sheet: 2026 Sportage Hybrid S

Freedom Kia · Morgantown, WV · VIN: KNDPUDDG4T7323383

Negotiation Guide

Opening Offer

$31,948

Fair Price

$33,448

Walk Away Above

$33,842

• Recent buyers paid ~$605 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$30,812

Est. Invoice$31,839

Holdback (est.)$1,027

MSRP (Sticker)$34,235

Asking Price$33,553

Markup-$682

Est. Dealer Margin on This Car$2,742

Percentile39% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold572

Avg Markup-$605

Median Markup-$564

Best Deal-$1,008

Worst Deal-$197

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)-$1,163

Avg Markup (Sportage Hybrid)-$1,184

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,177

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