Negotiation Guide
Opening Offer
$32,425
Fair Price
$33,925
Walk Away Above
$34,328
- • Recent buyers paid ~$614 below MSRP
- • Sitting 48 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$31,257
Est. Invoice$32,299
Holdback (est.)$1,042
MSRP (Sticker)$34,730
Asking Price$34,012
Markup-$718
Est. Dealer Margin on This Car$2,755
Percentile37% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold520
Avg Markup-$614
Median Markup-$568
Best Deal-$1,008
Worst Deal-$200
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory395 vehicles
Avg Markup (All Models)-$1,150
Avg Markup (Sportage Hybrid)-$952
% Below MSRP63%
Avg Days to Sell31 days
Avg Sold Markup-$1,207
Cheaper Sportage Hybrid S Inventory
Santa Fe KiaSanta Fe, NM
-$1,163$34,91148d
Santa Fe KiaSanta Fe, NM
-$1,118$34,69148d
HI Country KiaFarmington, NM
-$1,017$34,73348d
Findlay KiaSt. George, UT
-$1,011$34,70448d
Billion Kia of Sioux CitySioux City, IA
-$1,010$34,69548d
Billion Kia of Iowa CityIowa City, IA
-$999$34,64148d
Crain Kia of ConwayConway, AR
-$991$34,60948d
Palm Springs KiaCathedral City, CA
-$980$34,55043d
Lou Fusz Kia of Terre HauteTerre Haute, IN
-$975$34,24548d
Lou Fusz Kia of Terre HauteTerre Haute, IN
-$975$34,24548d