Negotiation Guide
Opening Offer
$31,734
Fair Price
$33,234
Walk Away Above
$33,635
- • Recent buyers paid ~$614 below MSRP
- • Sitting 48 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$30,632
Est. Invoice$31,653
Holdback (est.)$1,021
MSRP (Sticker)$34,035
Asking Price$33,387
Markup-$648
Est. Dealer Margin on This Car$2,756
Percentile42% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold520
Avg Markup-$614
Median Markup-$568
Best Deal-$1,008
Worst Deal-$200
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory587 vehicles
Avg Markup (All Models)-$970
Avg Markup (Sportage Hybrid)-$960
% Below MSRP29%
Avg Days to Sell40 days
Avg Sold Markup-$985
Cheaper Sportage Hybrid S Inventory
Santa Fe KiaSanta Fe, NM
-$1,163$34,91148d
Santa Fe KiaSanta Fe, NM
-$1,118$34,69148d
HI Country KiaFarmington, NM
-$1,017$34,73348d
Findlay KiaSt. George, UT
-$1,011$34,70448d
Billion Kia of Sioux CitySioux City, IA
-$1,010$34,69548d
Billion Kia of Iowa CityIowa City, IA
-$999$34,64148d
Crain Kia of ConwayConway, AR
-$991$34,60948d
Palm Springs KiaCathedral City, CA
-$980$34,55043d
Lou Fusz Kia of Terre HauteTerre Haute, IN
-$975$34,24548d
Lou Fusz Kia of Terre HauteTerre Haute, IN
-$975$34,24548d