Deal Sheet: 2026 Sportage Hybrid S

Steven Kia · Harrisonburg, VA · VIN: KNDPUDDG1T7300160

Negotiation Guide

Opening Offer

$32,579

Fair Price

$34,079

Walk Away Above

$34,482

• Recent buyers paid ~$614 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$31,397

Est. Invoice$32,443

Holdback (est.)$1,047

MSRP (Sticker)$34,885

Asking Price$34,094

Markup-$791

Est. Dealer Margin on This Car$2,698

Percentile33% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold520

Avg Markup-$614

Median Markup-$568

Best Deal-$1,008

Worst Deal-$200

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$1,109

Avg Markup (Sportage Hybrid)-$876

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,203

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