Deal Sheet: 2026 Sportage LX

Billion Kia of Iowa City · Iowa City, IA · VIN: KNDPUCDF6T7494430

Negotiation Guide

Opening Offer

$30,135

Fair Price

$31,635

Walk Away Above

$32,047

• Recent buyers paid ~$613 below MSRP
• Sitting 48 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$29,214

Est. Invoice$30,188

Holdback (est.)$974

MSRP (Sticker)$32,460

Asking Price$31,635

Markup-$825

Est. Dealer Margin on This Car$2,421

Percentile22% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold1088

Avg Markup-$613

Median Markup-$531

Best Deal-$1,180

Worst Deal-$295

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$1,189

Avg Markup (Sportage)-$969

% Below MSRP54%

Avg Days to Sell30 days

Avg Sold Markup-$1,270

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