Deal Sheet: 2026 Sportage Hybrid LX

Billion Kia of Iowa City · Iowa City, IA · VIN: KNDPU3DG6T7284791

Negotiation Guide

Opening Offer

$30,187

Fair Price

$31,687

Walk Away Above

$32,091

• Recent buyers paid ~$568 below MSRP
• Sitting 47 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$29,246

Est. Invoice$30,220

Holdback (est.)$975

MSRP (Sticker)$32,495

Asking Price$31,810

Markup-$685

Est. Dealer Margin on This Car$2,565

Percentile34% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold576

Avg Markup-$568

Median Markup-$526

Best Deal-$1,023

Worst Deal-$166

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$1,189

Avg Markup (Sportage Hybrid)-$945

% Below MSRP54%

Avg Days to Sell30 days

Avg Sold Markup-$1,270

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