Deal Sheet: 2026 Sportage Hybrid LX

Billion Kia of Iowa City · Iowa City, IA · VIN: KNDPU3DG4T7296728

Negotiation Guide

Opening Offer

$29,770

Fair Price

$31,270

Walk Away Above

$31,672

• Recent buyers paid ~$568 below MSRP
• Sitting 47 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$28,868

Est. Invoice$29,830

Holdback (est.)$962

MSRP (Sticker)$32,075

Asking Price$31,414

Markup-$661

Est. Dealer Margin on This Car$2,547

Percentile36% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold576

Avg Markup-$568

Median Markup-$526

Best Deal-$1,023

Worst Deal-$166

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$1,189

Avg Markup (Sportage Hybrid)-$945

% Below MSRP54%

Avg Days to Sell30 days

Avg Sold Markup-$1,270

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