Negotiation Guide
Opening Offer
$25,048
Fair Price
$26,548
Walk Away Above
$26,914
- • Recent buyers paid ~$520 below MSRP
- • Sitting 48 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$24,552
Est. Invoice$25,370
Holdback (est.)$818
MSRP (Sticker)$27,280
Asking Price$26,815
Markup-$465
Est. Dealer Margin on This Car$2,263
Percentile48% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold572
Avg Markup-$520
Median Markup-$449
Best Deal-$914
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory212 vehicles
Avg Markup (All Models)-$735
Avg Markup (Seltos)-$548
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$872
Cheaper Seltos LX Inventory
Della KiaPlattsburgh, NY
-$937$26,75848d
Kia of DuluthDuluth, MN
-$897$26,56348d
Kia of CheyenneCheyenne, WY
-$866$26,41448d
Ed Morse Kia RollaRolla, MO
-$851$25,96948d
Kia MedfordMedford, OR
-$833$26,25248d
Oxendale KiaFlagstaff, AZ
-$807$26,12348d
Seelye Kia of Battle CreekBattle Creek, MI
-$807$26,12348d
Kendall KiaNampa, ID
-$807$26,12348d
Visalia KiaVisalia, CA
-$807$26,12348d
Matthews Kia of BlakelyBlakely, PA
-$807$26,12348d