Negotiation Guide
Opening Offer
$24,466
Fair Price
$25,966
Walk Away Above
$26,325
- • Recent buyers paid ~$517 below MSRP
- • Sitting 51 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$24,017
Est. Invoice$24,817
Holdback (est.)$801
MSRP (Sticker)$26,685
Asking Price$26,275
Markup-$410
Est. Dealer Margin on This Car$2,259
Percentile82% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold670
Avg Markup-$517
Median Markup-$438
Best Deal-$914
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory137 vehicles
Avg Markup (All Models)-$785
Avg Markup (Seltos)-$499
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$761
Cheaper Seltos LX Inventory
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-$897$26,56351d
Kia of CheyenneCheyenne, WY
-$866$26,41451d
Kia MedfordMedford, OR
-$833$26,25251d
Kendall KiaNampa, ID
-$807$26,12351d
Oxendale KiaFlagstaff, AZ
-$807$26,12351d
Visalia KiaVisalia, CA
-$807$26,12351d
Taylor Kia of LimaLima, OH
-$807$26,12351d
Oxendale KiaFlagstaff, AZ
-$807$26,12351d
Oxendale KiaFlagstaff, AZ
-$805$25,88551d