Negotiation Guide
Opening Offer
$24,690
Fair Price
$26,190
Walk Away Above
$26,560
- • Recent buyers paid ~$517 below MSRP
- • Sitting 53 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$24,237
Est. Invoice$25,045
Holdback (est.)$808
MSRP (Sticker)$26,930
Asking Price$26,370
Markup-$560
Est. Dealer Margin on This Car$2,133
Percentile40% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold670
Avg Markup-$517
Median Markup-$438
Best Deal-$914
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory779 vehicles
Avg Markup (All Models)-$1,028
Avg Markup (Seltos)-$653
% Below MSRP48%
Avg Days to Sell36 days
Avg Sold Markup-$1,062
Cheaper Seltos LX Inventory
Della KiaPlattsburgh, NY
-$937$26,75853d
Kia of FargoFargo, ND
-$897$26,56353d
Kia of CheyenneCheyenne, WY
-$866$26,41453d
Kia MedfordMedford, OR
-$833$26,25253d
Kendall KiaNampa, ID
-$807$26,12353d
Oxendale KiaFlagstaff, AZ
-$807$26,12353d
Visalia KiaVisalia, CA
-$807$26,12353d
Taylor Kia of LimaLima, OH
-$807$26,12353d
Oxendale KiaFlagstaff, AZ
-$807$26,12353d
Oxendale KiaFlagstaff, AZ
-$805$25,88553d