Negotiation Guide
Opening Offer
$24,939
Fair Price
$26,439
Walk Away Above
$26,809
- • Recent buyers paid ~$522 below MSRP
- • Sitting 47 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$24,462
Est. Invoice$25,277
Holdback (est.)$815
MSRP (Sticker)$27,180
Asking Price$26,480
Markup-$700
Est. Dealer Margin on This Car$2,018
Percentile10% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold665
Avg Markup-$522
Median Markup-$459
Best Deal-$914
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory119 vehicles
Avg Markup (All Models)-$1,033
Avg Markup (Seltos)-$847
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,120
Cheaper Seltos LX Inventory
Della KiaPlattsburgh, NY
-$937$26,75847d
Kia of DuluthDuluth, MN
-$897$26,56347d
Kia of CheyenneCheyenne, WY
-$866$26,41447d
Ed Morse Kia RollaRolla, MO
-$851$25,96947d
Kia MedfordMedford, OR
-$833$26,25247d
Oxendale KiaFlagstaff, AZ
-$807$26,12347d
Seelye Kia of Battle CreekBattle Creek, MI
-$807$26,12347d
Kendall KiaNampa, ID
-$807$26,12347d
Visalia KiaVisalia, CA
-$807$26,12347d
Matthews Kia of BlakelyBlakely, PA
-$807$26,12347d