Negotiation Guide
Opening Offer
$25,002
Fair Price
$26,502
Walk Away Above
$26,869
- • Recent buyers paid ~$517 below MSRP
- • Sitting 52 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$24,512
Est. Invoice$25,329
Holdback (est.)$817
MSRP (Sticker)$27,235
Asking Price$26,776
Markup-$459
Est. Dealer Margin on This Car$2,265
Percentile50% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold670
Avg Markup-$517
Median Markup-$438
Best Deal-$914
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory103 vehicles
Avg Markup (All Models)-$930
Avg Markup (Seltos)-$584
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$948
Cheaper Seltos LX Inventory
Della KiaPlattsburgh, NY
-$937$26,75852d
Kia of FargoFargo, ND
-$897$26,56352d
Kia of CheyenneCheyenne, WY
-$866$26,41452d
Kia MedfordMedford, OR
-$833$26,25252d
Kendall KiaNampa, ID
-$807$26,12352d
Oxendale KiaFlagstaff, AZ
-$807$26,12352d
Visalia KiaVisalia, CA
-$807$26,12352d
Taylor Kia of LimaLima, OH
-$807$26,12352d
Oxendale KiaFlagstaff, AZ
-$807$26,12352d
Oxendale KiaFlagstaff, AZ
-$805$25,88552d