Negotiation Guide
Opening Offer
$23,659
Fair Price
$25,159
Walk Away Above
$25,520
- • Recent buyers paid ~$520 below MSRP
- • Sitting 48 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$23,292
Est. Invoice$24,068
Holdback (est.)$776
MSRP (Sticker)$25,880
Asking Price$25,227
Markup-$653
Est. Dealer Margin on This Car$1,935
Percentile35% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold572
Avg Markup-$520
Median Markup-$449
Best Deal-$914
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory237 vehicles
Avg Markup (All Models)-$945
Avg Markup (Seltos)-$694
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,115
Cheaper Seltos LX Inventory
Della KiaPlattsburgh, NY
-$937$26,75848d
Kia of DuluthDuluth, MN
-$897$26,56348d
Kia of CheyenneCheyenne, WY
-$866$26,41448d
Ed Morse Kia RollaRolla, MO
-$851$25,96948d
Kia MedfordMedford, OR
-$833$26,25248d
Oxendale KiaFlagstaff, AZ
-$807$26,12348d
Seelye Kia of Battle CreekBattle Creek, MI
-$807$26,12348d
Kendall KiaNampa, ID
-$807$26,12348d
Visalia KiaVisalia, CA
-$807$26,12348d
Matthews Kia of BlakelyBlakely, PA
-$807$26,12348d