Negotiation Guide
Opening Offer
$23,867
Fair Price
$25,367
Walk Away Above
$25,734
- • Recent buyers paid ~$522 below MSRP
- • Sitting 47 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$23,490
Est. Invoice$24,273
Holdback (est.)$783
MSRP (Sticker)$26,100
Asking Price$25,410
Markup-$690
Est. Dealer Margin on This Car$1,920
Percentile15% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold665
Avg Markup-$522
Median Markup-$459
Best Deal-$914
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory372 vehicles
Avg Markup (All Models)-$599
Avg Markup (Seltos)-$376
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$783
Cheaper Seltos LX Inventory
Della KiaPlattsburgh, NY
-$937$26,75847d
Kia of DuluthDuluth, MN
-$897$26,56347d
Kia of CheyenneCheyenne, WY
-$866$26,41447d
Ed Morse Kia RollaRolla, MO
-$851$25,96947d
Kia MedfordMedford, OR
-$833$26,25247d
Oxendale KiaFlagstaff, AZ
-$807$26,12347d
Seelye Kia of Battle CreekBattle Creek, MI
-$807$26,12347d
Kendall KiaNampa, ID
-$807$26,12347d
Visalia KiaVisalia, CA
-$807$26,12347d
Matthews Kia of BlakelyBlakely, PA
-$807$26,12347d