Negotiation Guide
Opening Offer
$23,222
Fair Price
$24,722
Walk Away Above
$25,081
- • Recent buyers paid ~$522 below MSRP
- • Sitting 46 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$22,896
Est. Invoice$23,659
Holdback (est.)$763
MSRP (Sticker)$25,440
Asking Price$24,823
Markup-$617
Est. Dealer Margin on This Car$1,927
Percentile39% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold665
Avg Markup-$522
Median Markup-$459
Best Deal-$914
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory236 vehicles
Avg Markup (All Models)-$611
Avg Markup (Seltos)-$424
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$588
Cheaper Seltos LX Inventory
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Kia of CheyenneCheyenne, WY
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Ed Morse Kia RollaRolla, MO
-$851$25,96947d
Kia MedfordMedford, OR
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Oxendale KiaFlagstaff, AZ
-$807$26,12347d
Seelye Kia of Battle CreekBattle Creek, MI
-$807$26,12347d
Kendall KiaNampa, ID
-$807$26,12347d
Visalia KiaVisalia, CA
-$807$26,12347d
Matthews Kia of BlakelyBlakely, PA
-$807$26,12347d