Negotiation Guide
Opening Offer
$23,320
Fair Price
$24,820
Walk Away Above
$25,175
- • Recent buyers paid ~$519 below MSRP
- • Sitting 49 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$22,977
Est. Invoice$23,743
Holdback (est.)$766
MSRP (Sticker)$25,530
Asking Price$24,897
Markup-$633
Est. Dealer Margin on This Car$1,920
Percentile38% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold665
Avg Markup-$519
Median Markup-$441
Best Deal-$914
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory485 vehicles
Avg Markup (All Models)-$1,040
Avg Markup (Seltos)-$756
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,152
Cheaper Seltos LX Inventory
Della KiaPlattsburgh, NY
-$937$26,75849d
Kia of FargoFargo, ND
-$897$26,56349d
Kia of CheyenneCheyenne, WY
-$866$26,41449d
Ed Morse Kia RollaRolla, MO
-$851$25,96949d
Kia MedfordMedford, OR
-$833$26,25249d
Oxendale KiaFlagstaff, AZ
-$807$26,12349d
Kendall KiaNampa, ID
-$807$26,12349d
Visalia KiaVisalia, CA
-$807$26,12349d
Taylor Kia of LimaLima, OH
-$807$26,12349d
Oxendale KiaFlagstaff, AZ
-$807$26,12349d