Negotiation Guide
Opening Offer
$23,763
Fair Price
$25,263
Walk Away Above
$25,624
- • Recent buyers paid ~$522 below MSRP
- • Sitting 46 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$23,387
Est. Invoice$24,166
Holdback (est.)$780
MSRP (Sticker)$25,985
Asking Price$25,274
Markup-$711
Est. Dealer Margin on This Car$1,888
Percentile8% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold665
Avg Markup-$522
Median Markup-$459
Best Deal-$914
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory462 vehicles
Avg Markup (All Models)-$1,204
Avg Markup (Seltos)-$876
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,249
Cheaper Seltos LX Inventory
Della KiaPlattsburgh, NY
-$937$26,75846d
Kia of DuluthDuluth, MN
-$897$26,56346d
Kia of CheyenneCheyenne, WY
-$866$26,41446d
Ed Morse Kia RollaRolla, MO
-$851$25,96946d
Kia MedfordMedford, OR
-$833$26,25246d
Oxendale KiaFlagstaff, AZ
-$807$26,12346d
Seelye Kia of Battle CreekBattle Creek, MI
-$807$26,12346d
Kendall KiaNampa, ID
-$807$26,12346d
Visalia KiaVisalia, CA
-$807$26,12346d
Matthews Kia of BlakelyBlakely, PA
-$807$26,12346d