Negotiation Guide
Opening Offer
$23,580
Fair Price
$25,080
Walk Away Above
$25,445
- • Recent buyers paid ~$522 below MSRP
- • Sitting 47 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$23,229
Est. Invoice$24,003
Holdback (est.)$774
MSRP (Sticker)$25,810
Asking Price$25,379
Markup-$431
Est. Dealer Margin on This Car$2,150
Percentile69% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold665
Avg Markup-$522
Median Markup-$459
Best Deal-$914
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory148 vehicles
Avg Markup (All Models)-$464
Avg Markup (Seltos)-$394
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$505
Cheaper Seltos LX Inventory
Della KiaPlattsburgh, NY
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-$897$26,56347d
Kia of CheyenneCheyenne, WY
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Ed Morse Kia RollaRolla, MO
-$851$25,96947d
Kia MedfordMedford, OR
-$833$26,25247d
Oxendale KiaFlagstaff, AZ
-$807$26,12347d
Seelye Kia of Battle CreekBattle Creek, MI
-$807$26,12347d
Kendall KiaNampa, ID
-$807$26,12347d
Visalia KiaVisalia, CA
-$807$26,12347d
Matthews Kia of BlakelyBlakely, PA
-$807$26,12347d