Negotiation Guide
Opening Offer
$23,267
Fair Price
$24,767
Walk Away Above
$25,126
- • Recent buyers paid ~$522 below MSRP
- • Sitting 46 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$22,937
Est. Invoice$23,701
Holdback (est.)$765
MSRP (Sticker)$25,485
Asking Price$24,860
Markup-$625
Est. Dealer Margin on This Car$1,924
Percentile38% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold665
Avg Markup-$522
Median Markup-$459
Best Deal-$914
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory444 vehicles
Avg Markup (All Models)-$1,115
Avg Markup (Seltos)-$857
% Below MSRP30%
Avg Days to Sell39 days
Avg Sold Markup-$1,198
Cheaper Seltos LX Inventory
Della KiaPlattsburgh, NY
-$937$26,75846d
Kia of DuluthDuluth, MN
-$897$26,56346d
Kia of CheyenneCheyenne, WY
-$866$26,41446d
Ed Morse Kia RollaRolla, MO
-$851$25,96946d
Kia MedfordMedford, OR
-$833$26,25246d
Oxendale KiaFlagstaff, AZ
-$807$26,12346d
Seelye Kia of Battle CreekBattle Creek, MI
-$807$26,12346d
Kendall KiaNampa, ID
-$807$26,12346d
Visalia KiaVisalia, CA
-$807$26,12346d
Matthews Kia of BlakelyBlakely, PA
-$807$26,12346d