Negotiation Guide
Opening Offer
$34,645
Fair Price
$36,145
Walk Away Above
$36,837
- • Recent buyers paid ~$1,099 below MSRP
- • Sitting 37 days (avg 21) — extra leverage
Price Breakdown
Est. Dealer Cost$33,777
Est. Invoice$34,903
Holdback (est.)$1,126
MSRP (Sticker)$37,530
Asking Price$36,165
Markup-$1,365
Est. Dealer Margin on This Car$2,388
Percentile12% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold315
Avg Markup-$1,099
Median Markup-$1,013
Best Deal-$1,463
Worst Deal-$701
% Sold Below MSRP100%
Avg Days to Sell21 days
Dealer Profile
Inventory94 vehicles
Avg Markup (All Models)-$1,188
Avg Markup (Seltos)-$825
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,175
Cheaper Seltos X-Line SX Inventory
Napleton's Kia of UrbanaUrbana, IL
-$1,507$36,85316d
Roseville KiaRoseville, CA
-$1,505$36,8456d
Red Rock KiaGrand Junction, CO
-$1,496$36,80416d
Kiefer KiaEugene, OR
-$1,471$36,67916d
Santa Fe KiaSanta Fe, NM
-$1,467$36,33818d
Steven KiaHarrisonburg, VA
-$1,464$36,6462d
George Gee KiaLiberty Lake, WA
-$1,463$36,31713d
George Gee KiaLiberty Lake, WA
-$1,463$36,31713d
Kendall KiaNampa, ID
-$1,441$36,5292d
George Gee KiaLiberty Lake, WA
-$1,439$36,45616d