Deal Sheet: 2027 Seltos X-Line SX

Kia of Auburn · Auburn, AL · VIN: KNDEECD78V7009656

Negotiation Guide

Opening Offer

$34,492

Fair Price

$35,992

Walk Away Above

$36,711

• Recent buyers paid ~$1,099 below MSRP
• Sitting 40 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$33,687

Est. Invoice$34,810

Holdback (est.)$1,123

MSRP (Sticker)$37,430

Asking Price$36,071

Markup-$1,359

Est. Dealer Margin on This Car$2,384

Percentile15% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold315

Avg Markup-$1,099

Median Markup-$1,013

Best Deal-$1,463

Worst Deal-$701

% Sold Below MSRP100%

Avg Days to Sell21 days

Dealer Profile

Inventory394 vehicles

Avg Markup (All Models)-$1,017

Avg Markup (Seltos)-$883

% Below MSRP49%

Avg Days to Sell30 days

Avg Sold Markup-$1,064

Cheaper Seltos X-Line SX Inventory

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-$1,507$36,85315d

Roseville KiaRoseville, CA

-$1,505$36,8455d

Red Rock KiaGrand Junction, CO

-$1,496$36,80415d

Kiefer KiaEugene, OR

-$1,471$36,67915d

Santa Fe KiaSanta Fe, NM

-$1,467$36,33817d

Steven KiaHarrisonburg, VA

-$1,464$36,6461d

George Gee KiaLiberty Lake, WA

-$1,463$36,31712d

George Gee KiaLiberty Lake, WA

-$1,463$36,31712d

Kendall KiaNampa, ID

-$1,441$36,5291d

George Gee KiaLiberty Lake, WA

-$1,439$36,45615d