Negotiation Guide
Opening Offer
$34,935
Fair Price
$36,435
Walk Away Above
$36,983
- • Recent buyers paid ~$1,095 below MSRP
Price Breakdown
Est. Dealer Cost$33,777
Est. Invoice$34,903
Holdback (est.)$1,126
MSRP (Sticker)$37,530
Asking Price$36,509
Markup-$1,021
Est. Dealer Margin on This Car$2,732
Percentile53% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold448
Avg Markup-$1,095
Median Markup-$1,014
Best Deal-$1,471
Worst Deal-$701
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory147 vehicles
Avg Markup (All Models)-$1,034
Avg Markup (Seltos)-$658
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$955
Cheaper Seltos X-Line SX Inventory
Napleton's Kia of UrbanaUrbana, IL
-$1,507$36,85319d
Roseville KiaRoseville, CA
-$1,505$36,8459d
Red Rock KiaGrand Junction, CO
-$1,496$36,80419d
Santa Fe KiaSanta Fe, NM
-$1,467$36,33821d
Steven KiaHarrisonburg, VA
-$1,464$36,6465d
George Gee KiaLiberty Lake, WA
-$1,463$36,31716d
George Gee KiaLiberty Lake, WA
-$1,463$36,31716d
Dennis Eakin KiaKilleen, TX
-$1,456$36,6090d
Roseville KiaRoseville, CA
-$1,449$36,2560d
Findlay KiaSt. George, UT
-$1,441$36,5292d