Negotiation Guide
Opening Offer
$34,527
Fair Price
$36,027
Walk Away Above
$36,729
- • Recent buyers paid ~$1,096 below MSRP
- • Sitting 40 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$33,687
Est. Invoice$34,810
Holdback (est.)$1,123
MSRP (Sticker)$37,430
Asking Price$36,071
Markup-$1,359
Est. Dealer Margin on This Car$2,384
Percentile15% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold395
Avg Markup-$1,096
Median Markup-$1,013
Best Deal-$1,463
Worst Deal-$701
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory290 vehicles
Avg Markup (All Models)-$947
Avg Markup (Seltos)-$583
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,041
Cheaper Seltos X-Line SX Inventory
Napleton's Kia of UrbanaUrbana, IL
-$1,507$36,85317d
Roseville KiaRoseville, CA
-$1,505$36,8457d
Red Rock KiaGrand Junction, CO
-$1,496$36,80417d
Kiefer KiaEugene, OR
-$1,471$36,67917d
Santa Fe KiaSanta Fe, NM
-$1,467$36,33819d
Steven KiaHarrisonburg, VA
-$1,464$36,6463d
George Gee KiaLiberty Lake, WA
-$1,463$36,31714d
George Gee KiaLiberty Lake, WA
-$1,463$36,31714d
Kendall KiaNampa, ID
-$1,441$36,5293d
Findlay KiaSt. George, UT
-$1,441$36,5290d