Deal Sheet: 2027 Seltos X-Line SX

Jerry Seiner Kia, Salt Lake · Salt Lake City, UT · VIN: KNDEECD74V7031668

Negotiation Guide

Opening Offer

$34,844

Fair Price

$36,344

Walk Away Above

$36,892

• Recent buyers paid ~$1,096 below MSRP

Price Breakdown

Est. Dealer Cost$33,696

Est. Invoice$34,819

Holdback (est.)$1,123

MSRP (Sticker)$37,440

Asking Price$36,380

Markup-$1,060

Est. Dealer Margin on This Car$2,684

Percentile46% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold395

Avg Markup-$1,096

Median Markup-$1,013

Best Deal-$1,463

Worst Deal-$701

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory236 vehicles

Avg Markup (All Models)-$979

Avg Markup (Seltos)-$624

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$964

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