Deal Sheet: 2027 Seltos X-Line SX

Kia of Puyallup · Puyallup, WA · VIN: KNDEECD74V7027510

Negotiation Guide

Opening Offer

$35,350

Fair Price

$36,850

Walk Away Above

$37,400

• Recent buyers paid ~$1,100 below MSRP

Price Breakdown

Est. Dealer Cost$34,155

Est. Invoice$35,294

Holdback (est.)$1,139

MSRP (Sticker)$37,950

Asking Price$36,863

Markup-$1,087

Est. Dealer Margin on This Car$2,708

Percentile45% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold506

Avg Markup-$1,100

Median Markup-$1,017

Best Deal-$1,471

Worst Deal-$701

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory304 vehicles

Avg Markup (All Models)-$901

Avg Markup (Seltos)-$633

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,045

Cheaper Seltos X-Line SX Inventory

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-$1,507$36,85321d

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-$1,505$36,84511d

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-$1,496$36,80421d

Santa Fe KiaSanta Fe, NM

-$1,467$36,33823d

Steven KiaHarrisonburg, VA

-$1,464$36,6467d

George Gee KiaLiberty Lake, WA

-$1,463$36,31718d

George Gee KiaLiberty Lake, WA

-$1,463$36,31718d

Dennis Eakin KiaKilleen, TX

-$1,456$36,6092d

Roseville KiaRoseville, CA

-$1,449$36,2562d

Kendall KiaNampa, ID

-$1,441$36,5297d