Negotiation Guide
Opening Offer
$34,099
Fair Price
$35,599
Walk Away Above
$36,302
- • Recent buyers paid ~$1,100 below MSRP
- • Sitting 42 days (avg 23) — extra leverage
Price Breakdown
Est. Dealer Cost$33,305
Est. Invoice$34,415
Holdback (est.)$1,110
MSRP (Sticker)$37,005
Asking Price$35,674
Markup-$1,331
Est. Dealer Margin on This Car$2,370
Percentile24% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold506
Avg Markup-$1,100
Median Markup-$1,017
Best Deal-$1,471
Worst Deal-$701
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory110 vehicles
Avg Markup (All Models)-$1,319
Avg Markup (Seltos)-$886
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,411
Cheaper Seltos X-Line SX Inventory
Napleton's Kia of UrbanaUrbana, IL
-$1,507$36,85321d
Roseville KiaRoseville, CA
-$1,505$36,84511d
Red Rock KiaGrand Junction, CO
-$1,496$36,80421d
Santa Fe KiaSanta Fe, NM
-$1,467$36,33823d
Steven KiaHarrisonburg, VA
-$1,464$36,6467d
George Gee KiaLiberty Lake, WA
-$1,463$36,31718d
George Gee KiaLiberty Lake, WA
-$1,463$36,31718d
Dennis Eakin KiaKilleen, TX
-$1,456$36,6092d
Roseville KiaRoseville, CA
-$1,449$36,2562d
Kendall KiaNampa, ID
-$1,441$36,5297d