Negotiation Guide
Opening Offer
$34,713
Fair Price
$36,213
Walk Away Above
$36,872
- • Recent buyers paid ~$1,095 below MSRP
- • Sitting 35 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$33,777
Est. Invoice$34,903
Holdback (est.)$1,126
MSRP (Sticker)$37,530
Asking Price$36,512
Markup-$1,018
Est. Dealer Margin on This Car$2,735
Percentile58% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold448
Avg Markup-$1,095
Median Markup-$1,014
Best Deal-$1,471
Worst Deal-$701
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory144 vehicles
Avg Markup (All Models)-$832
Avg Markup (Seltos)-$556
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$864
Cheaper Seltos X-Line SX Inventory
Napleton's Kia of UrbanaUrbana, IL
-$1,507$36,85319d
Roseville KiaRoseville, CA
-$1,505$36,8459d
Red Rock KiaGrand Junction, CO
-$1,496$36,80419d
Santa Fe KiaSanta Fe, NM
-$1,467$36,33821d
Steven KiaHarrisonburg, VA
-$1,464$36,6465d
George Gee KiaLiberty Lake, WA
-$1,463$36,31716d
George Gee KiaLiberty Lake, WA
-$1,463$36,31716d
Dennis Eakin KiaKilleen, TX
-$1,456$36,6090d
Roseville KiaRoseville, CA
-$1,449$36,2560d
Findlay KiaSt. George, UT
-$1,441$36,5292d