Negotiation Guide
Opening Offer
$34,602
Fair Price
$36,102
Walk Away Above
$36,803
- • Recent buyers paid ~$1,099 below MSRP
- • Sitting 38 days (avg 21) — extra leverage
Price Breakdown
Est. Dealer Cost$33,755
Est. Invoice$34,880
Holdback (est.)$1,125
MSRP (Sticker)$37,505
Asking Price$36,133
Markup-$1,372
Est. Dealer Margin on This Car$2,379
Percentile7% of inventory is priced lower
Days on Lot38 days
What Others Paid (Last 30 Days)
Cars Sold315
Avg Markup-$1,099
Median Markup-$1,013
Best Deal-$1,463
Worst Deal-$701
% Sold Below MSRP100%
Avg Days to Sell21 days
Dealer Profile
Inventory480 vehicles
Avg Markup (All Models)-$1,230
Avg Markup (Seltos)-$949
% Below MSRP41%
Avg Days to Sell33 days
Avg Sold Markup-$1,131
Cheaper Seltos X-Line SX Inventory
Napleton's Kia of UrbanaUrbana, IL
-$1,507$36,85315d
Roseville KiaRoseville, CA
-$1,505$36,8455d
Red Rock KiaGrand Junction, CO
-$1,496$36,80415d
Kiefer KiaEugene, OR
-$1,471$36,67915d
Santa Fe KiaSanta Fe, NM
-$1,467$36,33817d
Steven KiaHarrisonburg, VA
-$1,464$36,6461d
George Gee KiaLiberty Lake, WA
-$1,463$36,31712d
George Gee KiaLiberty Lake, WA
-$1,463$36,31712d
Kendall KiaNampa, ID
-$1,441$36,5291d
George Gee KiaLiberty Lake, WA
-$1,439$36,45615d