Deal Sheet: 2027 Seltos X-Line SX

Pohanka Kia of Salisbury · Salisbury, MD · VIN: KNDEECD72V7011998

Negotiation Guide

Opening Offer

$34,510

Fair Price

$36,010

Walk Away Above

$36,720

• Recent buyers paid ~$1,099 below MSRP
• Sitting 39 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$33,687

Est. Invoice$34,810

Holdback (est.)$1,123

MSRP (Sticker)$37,430

Asking Price$36,071

Markup-$1,359

Est. Dealer Margin on This Car$2,384

Percentile15% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold315

Avg Markup-$1,099

Median Markup-$1,013

Best Deal-$1,463

Worst Deal-$701

% Sold Below MSRP100%

Avg Days to Sell21 days

Dealer Profile

Inventory241 vehicles

Avg Markup (All Models)-$1,087

Avg Markup (Seltos)-$830

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,116

Cheaper Seltos X-Line SX Inventory

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-$1,507$36,85316d

Roseville KiaRoseville, CA

-$1,505$36,8456d

Red Rock KiaGrand Junction, CO

-$1,496$36,80416d

Kiefer KiaEugene, OR

-$1,471$36,67916d

Santa Fe KiaSanta Fe, NM

-$1,467$36,33818d

Steven KiaHarrisonburg, VA

-$1,464$36,6462d

George Gee KiaLiberty Lake, WA

-$1,463$36,31713d

George Gee KiaLiberty Lake, WA

-$1,463$36,31713d

Kendall KiaNampa, ID

-$1,441$36,5292d

George Gee KiaLiberty Lake, WA

-$1,439$36,45616d