Deal Sheet: 2027 Seltos X-Line SX

Cumberland Kia · Cookeville, TN · VIN: KNDEECD72V7011628

Negotiation Guide

Opening Offer

$34,800

Fair Price

$36,300

Walk Away Above

$36,985

• Recent buyers paid ~$1,096 below MSRP
• Sitting 38 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$33,903

Est. Invoice$35,033

Holdback (est.)$1,130

MSRP (Sticker)$37,670

Asking Price$36,628

Markup-$1,042

Est. Dealer Margin on This Car$2,725

Percentile48% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold395

Avg Markup-$1,096

Median Markup-$1,013

Best Deal-$1,463

Worst Deal-$701

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory113 vehicles

Avg Markup (All Models)-$787

Avg Markup (Seltos)-$583

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$965

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