Deal Sheet: 2027 Seltos X-Line SX

Fowler Kia of Longmont · Longmont, CO · VIN: KNDEECD70V7026130

Negotiation Guide

Opening Offer

$34,357

Fair Price

$35,857

Walk Away Above

$36,506

• Recent buyers paid ~$1,095 below MSRP
• Sitting 34 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$33,440

Est. Invoice$34,554

Holdback (est.)$1,115

MSRP (Sticker)$37,155

Asking Price$36,141

Markup-$1,014

Est. Dealer Margin on This Car$2,702

Percentile59% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold448

Avg Markup-$1,095

Median Markup-$1,014

Best Deal-$1,471

Worst Deal-$701

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)-$929

Avg Markup (Seltos)-$659

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,025

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