Negotiation Guide
Opening Offer
$34,559
Fair Price
$36,059
Walk Away Above
$36,607
- • Recent buyers paid ~$1,096 below MSRP
Price Breakdown
Est. Dealer Cost$33,440
Est. Invoice$34,554
Holdback (est.)$1,115
MSRP (Sticker)$37,155
Asking Price$36,141
Markup-$1,014
Est. Dealer Margin on This Car$2,702
Percentile60% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold395
Avg Markup-$1,096
Median Markup-$1,013
Best Deal-$1,463
Worst Deal-$701
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory227 vehicles
Avg Markup (All Models)-$1,107
Avg Markup (Seltos)-$707
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,124
Cheaper Seltos X-Line SX Inventory
Napleton's Kia of UrbanaUrbana, IL
-$1,507$36,85318d
Roseville KiaRoseville, CA
-$1,505$36,8458d
Red Rock KiaGrand Junction, CO
-$1,496$36,80418d
Kiefer KiaEugene, OR
-$1,471$36,67918d
Santa Fe KiaSanta Fe, NM
-$1,467$36,33820d
Steven KiaHarrisonburg, VA
-$1,464$36,6464d
George Gee KiaLiberty Lake, WA
-$1,463$36,31715d
George Gee KiaLiberty Lake, WA
-$1,463$36,31715d
Findlay KiaSt. George, UT
-$1,441$36,5291d
Kendall KiaNampa, ID
-$1,441$36,5294d