Deal Sheet: 2027 Seltos X-Line SX

Durango Kia · Durango, CO · VIN: KNDEECD70V7017752

Negotiation Guide

Opening Offer

$34,428

Fair Price

$35,928

Walk Away Above

$36,629

• Recent buyers paid ~$1,096 below MSRP
• Sitting 40 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$33,597

Est. Invoice$34,717

Holdback (est.)$1,120

MSRP (Sticker)$37,330

Asking Price$35,999

Markup-$1,331

Est. Dealer Margin on This Car$2,402

Percentile24% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold395

Avg Markup-$1,096

Median Markup-$1,013

Best Deal-$1,463

Worst Deal-$701

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$1,454

Avg Markup (Seltos)-$986

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,449

Cheaper Seltos X-Line SX Inventory

Napleton's Kia of UrbanaUrbana, IL

-$1,507$36,85317d

Roseville KiaRoseville, CA

-$1,505$36,8457d

Red Rock KiaGrand Junction, CO

-$1,496$36,80417d

Kiefer KiaEugene, OR

-$1,471$36,67917d

Santa Fe KiaSanta Fe, NM

-$1,467$36,33819d

Steven KiaHarrisonburg, VA

-$1,464$36,6463d

George Gee KiaLiberty Lake, WA

-$1,463$36,31713d

George Gee KiaLiberty Lake, WA

-$1,463$36,31713d

Findlay KiaSt. George, UT

-$1,441$36,5290d

Kendall KiaNampa, ID

-$1,441$36,5293d