Negotiation Guide
Opening Offer
$34,696
Fair Price
$36,196
Walk Away Above
$36,923
- • Recent buyers paid ~$1,095 below MSRP
- • Sitting 43 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$33,885
Est. Invoice$35,015
Holdback (est.)$1,130
MSRP (Sticker)$37,650
Asking Price$36,612
Markup-$1,038
Est. Dealer Margin on This Car$2,727
Percentile49% of inventory is priced lower
Days on Lot43 days
What Others Paid (Last 30 Days)
Cars Sold448
Avg Markup-$1,095
Median Markup-$1,014
Best Deal-$1,471
Worst Deal-$701
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory64 vehicles
Avg Markup (All Models)-$823
Avg Markup (Seltos)-$758
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$886
Cheaper Seltos X-Line SX Inventory
Napleton's Kia of UrbanaUrbana, IL
-$1,507$36,85320d
Roseville KiaRoseville, CA
-$1,505$36,84510d
Red Rock KiaGrand Junction, CO
-$1,496$36,80420d
Santa Fe KiaSanta Fe, NM
-$1,467$36,33822d
Steven KiaHarrisonburg, VA
-$1,464$36,6466d
George Gee KiaLiberty Lake, WA
-$1,463$36,31717d
George Gee KiaLiberty Lake, WA
-$1,463$36,31717d
Dennis Eakin KiaKilleen, TX
-$1,456$36,6091d
Roseville KiaRoseville, CA
-$1,449$36,2561d
Kendall KiaNampa, ID
-$1,441$36,5296d