Negotiation Guide
Opening Offer
$28,566
Fair Price
$30,066
Walk Away Above
$30,571
- • Recent buyers paid ~$643 below MSRP
- • Sitting 37 days (avg 17) — extra leverage
Price Breakdown
Est. Dealer Cost$27,968
Est. Invoice$28,900
Holdback (est.)$932
MSRP (Sticker)$31,075
Asking Price$30,308
Markup-$767
Est. Dealer Margin on This Car$2,341
Percentile37% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold671
Avg Markup-$643
Median Markup-$580
Best Deal-$980
Worst Deal-$348
% Sold Below MSRP100%
Avg Days to Sell17 days
Dealer Profile
Inventory111 vehicles
Avg Markup (All Models)-$1,313
Avg Markup (Seltos)-$825
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,515
Cheaper Seltos X-Line S Inventory
Jim Marsh KiaLas Vegas, NV
-$1,007$32,8889d
Lou Fusz Kia of EvansvilleEvansville, IN
-$995$32,83016d
HI Country KiaFarmington, NM
-$991$32,48916d
Stone's KiaIdaho Falls, ID
-$984$32,7812d
Steve Hahn's KiaYakima, WA
-$984$32,78111d
University KiaHuntsville, AL
-$983$32,7726d
Kia of Paso RoblesPaso Robles, CA
-$983$32,77216d
Napleton's Kia of UrbanaUrbana, IL
-$980$32,44016d
Martin Swanty KiaKingman, AZ
-$971$32,39413d
University KiaHuntsville, AL
-$970$32,7102d