Negotiation Guide
Opening Offer
$30,926
Fair Price
$32,426
Walk Away Above
$32,898
- • Recent buyers paid ~$646 below MSRP
- • Sitting 36 days (avg 19) — extra leverage
Price Breakdown
Est. Dealer Cost$30,033
Est. Invoice$31,034
Holdback (est.)$1,001
MSRP (Sticker)$33,370
Asking Price$32,762
Markup-$608
Est. Dealer Margin on This Car$2,729
Percentile45% of inventory is priced lower
Days on Lot36 days
What Others Paid (Last 30 Days)
Cars Sold1031
Avg Markup-$646
Median Markup-$580
Best Deal-$980
Worst Deal-$348
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory464 vehicles
Avg Markup (All Models)-$774
Avg Markup (Seltos)-$519
% Below MSRP17%
Avg Days to Sell33 days
Avg Sold Markup-$712
Cheaper Seltos X-Line S Inventory
Kia of ManhattanManhattan, KS
-$1,078$33,2273d
George Gee KiaCoeur D'Alene, ID
-$1,023$32,9023d
Jim Marsh KiaLas Vegas, NV
-$1,007$32,88813d
Kia of FargoFargo, ND
-$995$32,8303d
Lou Fusz Kia of EvansvilleEvansville, IN
-$995$32,83020d
HI Country KiaFarmington, NM
-$991$32,48920d
HI Country KiaFarmington, NM
-$991$32,4893d
Stone's KiaIdaho Falls, ID
-$984$32,7816d
Steve Hahn's KiaYakima, WA
-$984$32,78115d
University KiaHuntsville, AL
-$983$32,77210d