Negotiation Guide
Opening Offer
$30,952
Fair Price
$32,452
Walk Away Above
$32,911
- • Recent buyers paid ~$643 below MSRP
- • Sitting 31 days (avg 17) — extra leverage
Price Breakdown
Est. Dealer Cost$30,033
Est. Invoice$31,034
Holdback (est.)$1,001
MSRP (Sticker)$33,370
Asking Price$32,762
Markup-$608
Est. Dealer Margin on This Car$2,729
Percentile44% of inventory is priced lower
Days on Lot31 days
What Others Paid (Last 30 Days)
Cars Sold671
Avg Markup-$643
Median Markup-$580
Best Deal-$980
Worst Deal-$348
% Sold Below MSRP100%
Avg Days to Sell17 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$817
Avg Markup (Seltos)-$554
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$850
Cheaper Seltos X-Line S Inventory
Jim Marsh KiaLas Vegas, NV
-$1,007$32,8888d
Lou Fusz Kia of EvansvilleEvansville, IN
-$995$32,83015d
HI Country KiaFarmington, NM
-$991$32,48915d
Stone's KiaIdaho Falls, ID
-$984$32,7811d
Steve Hahn's KiaYakima, WA
-$984$32,78110d
University KiaHuntsville, AL
-$983$32,7725d
Kia of Paso RoblesPaso Robles, CA
-$983$32,77215d
Napleton's Kia of UrbanaUrbana, IL
-$980$32,44015d
Martin Swanty KiaKingman, AZ
-$971$32,39412d
University KiaHuntsville, AL
-$970$32,7101d