Negotiation Guide
Opening Offer
$26,581
Fair Price
$28,081
Walk Away Above
$28,341
- • Recent buyers paid ~$519 below MSRP
Price Breakdown
Est. Dealer Cost$25,740
Est. Invoice$26,598
Holdback (est.)$858
MSRP (Sticker)$28,600
Asking Price$28,129
Markup-$471
Est. Dealer Margin on This Car$2,389
Percentile44% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold665
Avg Markup-$519
Median Markup-$441
Best Deal-$914
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory216 vehicles
Avg Markup (All Models)-$772
Avg Markup (Seltos)-$560
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$777
Cheaper Seltos LX Inventory
Della KiaPlattsburgh, NY
-$937$26,75849d
Kia of FargoFargo, ND
-$897$26,56349d
Kia of CheyenneCheyenne, WY
-$866$26,41449d
Ed Morse Kia RollaRolla, MO
-$851$25,96949d
Kia MedfordMedford, OR
-$833$26,25249d
Oxendale KiaFlagstaff, AZ
-$807$26,12349d
Kendall KiaNampa, ID
-$807$26,12349d
Visalia KiaVisalia, CA
-$807$26,12349d
Taylor Kia of LimaLima, OH
-$807$26,12349d
Oxendale KiaFlagstaff, AZ
-$807$26,12349d