Negotiation Guide
Opening Offer
$26,613
Fair Price
$28,113
Walk Away Above
$28,372
- • Recent buyers paid ~$517 below MSRP
Price Breakdown
Est. Dealer Cost$25,767
Est. Invoice$26,626
Holdback (est.)$859
MSRP (Sticker)$28,630
Asking Price$28,197
Markup-$433
Est. Dealer Margin on This Car$2,430
Percentile70% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold670
Avg Markup-$517
Median Markup-$438
Best Deal-$914
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory341 vehicles
Avg Markup (All Models)-$843
Avg Markup (Seltos)-$597
% Below MSRP25%
Avg Days to Sell36 days
Avg Sold Markup-$928
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