This Is Already a Great Deal
Opening Offer
$27,555
Asking Price
$28,407
Max Price
$28,407
- • Recent buyers paid ~$549 below MSRP
- • Asking price is already $174 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$26,217
Est. Invoice$27,091
Holdback (est.)$874
MSRP (Sticker)$29,130
Asking Price$28,407
Markup-$723
Est. Dealer Margin on This Car$2,190
Percentile30% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold426
Avg Markup-$549
Median Markup-$486
Best Deal-$902
Worst Deal-$297
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory172 vehicles
Avg Markup (All Models)-$1,033
Avg Markup (Niro)-$723
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,097
Cheaper Niro LX Inventory
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-$835$29,33031d
Lou Sobh Kia of BrunswickBrunswick, GA
-$835$29,33036d
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-$835$29,33036d